McNeil warms Chicago commuters with Tylenol campaign

CHICAGO McNeil Consumer Healthcare has shifted gears in its on-the-street promotion of Tylenol Warming Liquids by heating 10 bus shelters in downtown Chicago. The shelters will be heated through March 8, McNeil stated.

“Experiential marketing, such as heated bus shelters, has become an increasingly popular means of connecting with consumers and providing them with a relevant sensation instead of just a message,” McNeil stated in a press release Monday. “In addition to the heated bus shelters, Tylenol Warming Liquids advertisements at 10 other locations in Chicago will feature heated panels.”

Earlier this winter, McNeil staged Tylenol Warming Liquids taxis in front of select CVS/pharmacy locations in Boston, New York, Philadelphia and Washington. As part of that promotion, taxi services within city limits were offered free of charge.