M.D. Science Lab unveils all-new packaging for its Swiss Navy line of lubricants

POMPANO BEACH, Fla. — M.D. Science Lab, manufacturers of Swiss Navy Premium Lubricants, on Thursday unveiled all-new packaging for their brand for mass-market storefronts. First sold inside CVS Health, Swiss Navy’s clarion boxes individually contain three of the collection’s formulas — Silicone, Water Base and Sensitive Skin. While these are available for immediate order, the company’s latest formula, Warming, will debut in the contemporary boxes during the first quarter of 2015.

 

“Since our inception, Swiss Navy has been a driving force in the personal lubricant category for mainstream retailers and specialty boutiques,” said Ralph Albrecht, president, M.D. Science Lab, “Swiss Navy has become one of the top-selling lubricant lines inside CVS Health. We’re looking to expand that growth even further headed into the new year.”

 

Last July, Swiss Navy was honored with ‘Lubricant Company of the Year’ by the readers of STOREROTICA Magazine, a leading B2B trade journal for specialized retailers. This award recognized the line for excellence in manufacturing, marketing and consumer appeal.

 

“Swiss Navy has built a reputation for creating quality products containing only the highest grade ingredients expertly formulated for consumers who desire to maintain intimate comfort,” Albrecht said. “Our new packaging can only enhance what is found inside. It is as appealing to the eye as much as the product is appealing to the body. And with the rollout of our Warming formula we’re confident that we’ll find even more Swiss Navy success inside our retail partners going into 2015.”