Medela launches state-of-the-art breast pump
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MCHENRY, Ill. — Medela on Tuesday announced the nationwide launch of Sonata, the first smart breast pump to offer hospital-level performance in a personal-use breast pump weighing in at about two pounds. Sonata's intuitive design is the quietest Medela breast pump, the company stated, and is now available in the United States from Medela's online store, through retail partners and in select stores including Target and Walmart.
"We've spent the past four years researching, listening to moms and building what moms said they need to be successful," stated Melissa Gonzales, managing director Medela USA. "Today, moms across the United States will have access to a new evolution in breast pumping. We've rebuilt the personal-use breast pump from inside and out, and we're excited that Sonata will help support moms in their commitment to providing breast milk to their babies for as long as they choose."
Medela's research insights revealed that a pumping mom may face a number of obstacles during her breastfeeding journey — from the impact of product performance on her milk output, to the noise of her breast pump motor to getting access to help. Medela unveiled several new features of Sonata that address moms' needs in their pumping journey.
Sonata's Smart Solution connects to the digital breastfeeding support app, MyMedela, to track baby's activities and get unlimited access to clinically proven support and expert tips. MyMedela pairs with Sonata to record pumping sessions, including the phase, rhythm and suction level. Sessions are tracked so mom only has to connect MyMedela with Sonata once, and a record of each session is stored.
Through the app, mom receives encouragement based on her goals, as well as real-time notifications directly to her smart phone, reminding her to charge her breast pump or complete a pump session.
A first for Medela, Sonata's exclusive Responsive Pump Technology offers consistent pumping for her individual shape wherever she pumps, using sensors to detect changes in mom's body (e.g., breast fullness) or in the environment (including elevation) which may impact normal vacuum pressure. RPT adjusts for consistent vacuum throughout the pumping session no matter where mom is, in flight, at the office or at the beach.
"We listened to countless moms from across the country who shared their commitment and their struggles, we listened to their needs, and we responded," said Deanna Gilbert, director of user-centered design for Medela. "Sonata is more than a breast pump. It is an integrated system to help moms give their babies a healthy start, provide access to customized support and connect to our quietest, highest performing personal-use breast pump. As a mom, I'm honored to have been able to meet with moms and help design Sonata to meet their needs."
Sonata is available in the United States for $399.99 through retail partners Babies R Us, Buy Buy Baby, Target, and Walmart, and from Medela's online store.