Mission-driven first-aid product reaches Whole Foods shoppers first

BOULDER, Colo. — Help2Heal, an innovative first aid company that's trading on the socially responsible option in the first aid category with its “buy one, give one” model, announced the exclusive launch of its adhesive bandage product line in Whole Foods Market throughout the Denver/Boulder metro region. 

 

“Help2Heal is changing the conversation from ‘me to we’ for parents and children all over America, as an owie is now an opportunity to help someone else,” said Rob Israel, founder of Help2Heal, along with his son Mason and wife Renée. “With our ‘buy one, give one’ model, we can help those who need first aid products the most.”

 

Inspired by Mason, an entrepreneurial nine-year-old who brings first aid supplies to school every day to help friends who get hurt, Help2Heal’s inaugural product line includes 20-unit boxes of sterile, non-latex, adhesive bandages, as well as an 8-unit travel pack. For every adhesive bandage customers buy, Help2Heal donates one to resource-limited communities around the world through its partnership with Project C.U.R.E. 

 

Drug Store News identified Help2Heal as one of the top products featured at this year's National Association of Chain Drug Stores' Total Store Expo conference given the propensity for millennial shoppers to gravitate toward products with a good, philantrhopic story to tell. 

 

“Project C.U.R.E. is thrilled to partner with Help2Heal in caring for kids and families in need around the world,” stated Douglas Jackson, president and CEO of Project C.U.R.E. “Something as simple as a sterile bandage can make the difference between healing and a life threatening infection. This program is a much needed addition to help us continue our work in touching lives all over the world in a very tangible way."

 

Help2Heal also said Monday it donated 100,000 adhesive bandages in advance of future sales to Project C.U.R.E. (Commission on Urgent Relief and Equipment), a Denver based non-profit delivering health and hope to the world with mission-critical first aid supplies through programs such as Kits for Kids and C.U.R.E. Cargo.