Mission Pharmacal makes Lycelle Head Lice Removal Kit available OTC

SAN ANTONIO – Mission Pharmacal announced Tuesday that the former prescription Lycelle Head Lice Removal Kit will now be available without a prescription. 

 

“For those suffering with lice, being able to find a convenient, cost-effective relief and the advice from their pharmacist may mean the difference between children returning to school the next day and parents’ not missing work waiting to apply additional lice treatments,” stated Phill Dritsas SVP Mission Pharamcal Specialty Marketing. “We see pharmacists as a natural extension of our continuous commitment to helping Americans make important health decisions, whether it's choosing a hospital, doctor, diet or medication.”

 

Lycelle is a treatment for the elimination of head lice and their eggs. Lycelle uses a non-pesticidal formulation that is safe for use with children as young as two years of age and is typically effective with just one 10-minute use. 

 

Each Lycelle Head Lice Removal Kit contains one 3.38 fl. oz. bottle of pre-combing gel and a single fine-toothed comb that is used to remove the lice and their eggs. Lycelle has a pleasant wintergreen scent and a brief application time, making treating young children a less-trying experience for both child and parent. 

 

Many other head lice treatments rely on pesticides that attack the lice’s nervous system to kill the lice and, in some cases, their eggs. Recent reports have indicated that in 25 states, many forms of lice have developed resistance to over-the-counter treatments containing pesticides.

 

Mission Pharmacal will support Lycelle with an aggressive, multifaceted marketing program directed first to retail and independent pharmacies, followed by a national campaign to reach school nurses and pediatricians.