New KIND bar honored at Expo East natural products show

NEW YORK KIND Plus was awarded “best new food item” at the Natural Products Expo East held last weekend in Boston, PeaceWorks Holdings announced Thursday.

“Considering how many products were under consideration, we’re both thrilled and humbled,” stated Daniel Lubetzky, chief executive officer of PeaceWorks Holdings, the makers of KIND Fruit + Nut Bars.  “It’s an incredible honor to have industry leaders single out a KIND Snack as the best new food product at a show as large as Expo East.”

The contest was sponsored and officiated by the Natural Products Association and The Natural Foods Merchandiser magazine.

KIND Plus brings enhanced nutrition to the KIND bars by adding such targeted supplements as calcium, antioxidants, protein and Omega-3. New flavors include cranberry and almond, almond and cashew and mango macademia.

Since the start of 2008, KIND has expanded its sales locations by more than 5,000 doors in the United States, bringing the total number of retail locations to more than 20,000 stores nationwide. KIND is presently sold in nearly every major retail and grocery chain in the United States including 7-11, Albertsons, A&P, Duane Reade, GNC, Kroger, Meijer, Publix, Safeway, Shaw’s, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats and Vitamin Shoppe.