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Newly minted Veru Healthcare names VP marketing


MIAMI - Veru Healthcare on Wednesday named Shiao Zhu VP marketing for Veru Healthcare, which manages both the pharmaceuticals and medical devices as well as the consumer health divisions of The Female Health Company.

“In the role of vice president of marketing, Shiao will leverage her considerable expertise in product commercial development and positioning in men’s and women’s health and oncology to lead the marketing efforts in support of the company’s sales goals,” stated Mitchell Steiner, president and CEO Veru Healthcare. “She will oversee the roll-out of our disposable contraceptive device (FC2) as a prescription product, including establishing the infrastructure necessary for facilitating reimbursement under the Affordable Care Act. In addition, she will head the effort to develop and implement our plan for the launch of PreBoost as well as the future pre-launch and launch activities for Tamsulosin DRS," Steiner said. "Her expertise as a marketing strategist, new product development specialist and market researcher will be invaluable as we continue to grow our legacy business and advance our deep pipeline of late-stage drug candidates.”

Zhu started her career at Novartis Pharmaceuticals in 1989 and then joined Watson Pharmaceuticals in 1997. She continued with Watson Pharmaceuticals through its mergers to become Actavis and later Allergan until 2015. From 1997-2002, she was responsible for marketing and sales for the oral contraceptive portfolio, and from 2004-2015 was director of marketing new products and was involved with numerous FDA approvals.


Zhu earned a Bachelor of Arts degree from the University of Wisconsin – Madison and received a Master of Business Administration degree from the San Francisco State University.


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