Nicorette dishes new quit-smoking mojo with chef Michael Voltaggio
Celebrity chef Michael Voltaggio on Tuesday teamed with GSK Consumer Healthcare and its Nicorette and NicoDerm CQ brands to help motivate current smokers looking to begin their quit journey.
"Growing up, smoking was always around. It was a part of the restaurant culture and my mom, stepfather and brother all smoked so eventually, I picked up the habit as well," Voltaggio, American chef, restaurateur and winner of Bravo's Top Chef Season 6, said. "I didn't realize it was a problem until I wanted to stop doing it. Nicorette really helped me through the process of quitting – when I found myself having a craving throughout the day, it gave me something to reach for instead of a cigarette."
GSK Consumer Healthcare's Nicorette and NicoDerm CQ smoking cessation brands also announced the launch of stories.quit.com, a storytelling platform that will serve as a source of inspiration for current smokers looking to begin their quit journey.
For more than 20 years, the Warren, N.J.-based company has helped people successfully quit smoking through its Nicorette and NicoDerm CQ brands. Nicorette is available in gum, lozenges and mini lozenges and helps people quit smoking by gradually stepping down exposure to nicotine. NicoDerm CQ is a nicotine patch that's specially designed to help people quit smoking. Studies show that nicotine replacement therapy products combined with behavioral support can double one's chances of quitting smoking.
"My brother was a big inspiration for me to quit, and I know how important it is to surround yourself with people that can support you through a big decision, through that goal, and through that process," Voltaggio said. "Since quitting smoking, I've become a better version of myself in so many ways. That's why I've partnered with Nicorette and NicoDerm CQ and am sharing my story – to help others quit smoking and become the best version of themselves."
"Quitting smoking is not easy. It is something that requires dedication and a strong support network," Scott Yacovino, brand director of Nicorette and NicoDerm CQ, said. "We're proud to have helped people millions of people successfully quit smoking over the last two decades and we are committed to helping the next generation of quitters. Each quit story is different, so we're excited to have a platform to celebrate people's success and thrilled to partner with Chef Voltaggio who can inspire others on their quit journey."
"Growing up, smoking was always around. It was a part of the restaurant culture and my mom, stepfather and brother all smoked so eventually, I picked up the habit as well," Voltaggio, American chef, restaurateur and winner of Bravo's Top Chef Season 6, said. "I didn't realize it was a problem until I wanted to stop doing it. Nicorette really helped me through the process of quitting – when I found myself having a craving throughout the day, it gave me something to reach for instead of a cigarette."
GSK Consumer Healthcare's Nicorette and NicoDerm CQ smoking cessation brands also announced the launch of stories.quit.com, a storytelling platform that will serve as a source of inspiration for current smokers looking to begin their quit journey.
For more than 20 years, the Warren, N.J.-based company has helped people successfully quit smoking through its Nicorette and NicoDerm CQ brands. Nicorette is available in gum, lozenges and mini lozenges and helps people quit smoking by gradually stepping down exposure to nicotine. NicoDerm CQ is a nicotine patch that's specially designed to help people quit smoking. Studies show that nicotine replacement therapy products combined with behavioral support can double one's chances of quitting smoking.
"My brother was a big inspiration for me to quit, and I know how important it is to surround yourself with people that can support you through a big decision, through that goal, and through that process," Voltaggio said. "Since quitting smoking, I've become a better version of myself in so many ways. That's why I've partnered with Nicorette and NicoDerm CQ and am sharing my story – to help others quit smoking and become the best version of themselves."
"Quitting smoking is not easy. It is something that requires dedication and a strong support network," Scott Yacovino, brand director of Nicorette and NicoDerm CQ, said. "We're proud to have helped people millions of people successfully quit smoking over the last two decades and we are committed to helping the next generation of quitters. Each quit story is different, so we're excited to have a platform to celebrate people's success and thrilled to partner with Chef Voltaggio who can inspire others on their quit journey."