Skip to main content

Nipro showcases diabetes-friendly energy shot

6/26/2011

BOSTON — Nipro Diagnostics is building around its co-branded blood-glucose meter with a line of glucose-control products, including its TruePlus glucose shot.


The entire line also includes a glucose tablet product, a glucose gel and a diabetes-friendly multivitamin. But it's the diabetes-friendly energy shot that should garner the most interest, because that will be the acceptable delivery format for the next generation of diabetics.


As a category, sales of energy shots were up 43.5% to $173 million for the 52 weeks ended April 17 across food, drug and mass outlets, according to SymphonyIRI Group.

X
This ad will auto-close in 10 seconds