Oprah's show may drive sales of homeopathic remedies

CHICAGO When Oprah talks, people listen. And when her guests make product recommendations, people buy. That’s one of the reasons behind the success of Airborne, a natural cold remedy product, and it may become a driver now for the sale of homeopathic remedies.

On Thursday, Oprah-guest Cindy Crawford revealed that she cannot leave home without her homeopathic first aid kit or her homeopathic bible when traveling with her kids.

“So I am the doctor of our family and I’m a big fan of homeopathy,” she said. “If I have the kids, for sure I always take this with me,” she explained, holding up a plastic kit containing small vials of homeopathic medicines. “You need like five of those little pellets. They taste sweet so the kids will take them.”

Already sales of homeopathic remedies have increased between 17 percent and 22 percent in the past four years, according to the American Association of Homeopathic Pharmacists, reaching a base of some $600 million.