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Pharmavite launches new company, supplement program


NORTHRIDGE, Calif. Pharmavite, the manufacturer and marketer of Nature Made vitamins, minerals, herbs and other supplements and SOYJOY snack bars, announced the establishment of its Internet-based, direct-to-consumer sales and marketing company.

Pharmavite Direct, the Internet-based subsidiary of the company, launched the Nature Made vitaminID program last week. The supplement program provides a customized daily vitamin plan tailored to fit individuals’ unique nutritional needs. Based on information provided by the user, the program can deliver up to 100,000 different recommended vitamin combinations.

“The Nature Made vitaminID program was created in direct response to consumers’ desire for individualized approaches to their general health and wellness routines,” said Gary Kuchta, president, Pharmavite Direct.

Consumers can order their own vitaminID kits containing supplements from Nature Made, by visiting and taking a confidential health survey created by a nutritionist. Upon completion, consumers will receive a customized daily vitamin plan. Consumers may then order a convenient 28-day supply of the vitamins, minerals, and other supplements recommended, which will be sent directly to their homes. For additional ease, users may participate in an autoship program, which automatically reorders a user’s vitaminID kit every 28 days. To further customize their order, consumers can select their preferred style of packaging from three styles offered. Consumers also have the capability to chat online with a dietitian should they have any questions about the program while on the Web site. A regular newsletter packed with nutrition information and self-help tools is available to all registered members of

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