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Pollen.com identified as reliable source for health information

5/20/2009

PLYMOUTH MEETING, Pa. SDI on Wednesday announced that its Pollen.com allergy site received the Health On the Net Foundation’s Code of Conduct certification, identifying it as an internationally reliable source of health information.

Pollen.com’s audience has grown by more than 466% since the site’s launch in 2002. In April 2009, the site and network had more than 26.5 million page views.

"With our growing audience, the Health On the Net certification gives our visitors and advertisers further confidence that the information we are providing is a gold standard – it’s trustworthy, timely and credible,” stated Glenn Connery, associate director of the application development/Web group for SDI.

Certification by HON means that Pollen.com provides sound, authoritative information; data confidentiality and privacy; proper attribution of sources; and transparency, such as a clear delineation of advertising and editorial content.

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