Portable foot relief

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Portable foot relief

By Michael Johnsen - 04/20/2018
Profoot’s PROcure Epsom Salt Rub Gel earlier this year was among the innovations dubbed Product of the Year by Kantar TNS. The honor represents one of the largest consumer-voted awards for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey.

“We are honored that PROcure Epsom Salt Rub was selected as 2018 Product of the Year Award winner,” Dan Feldman, president of the Brooklyn, N.Y.-based foot care and first aid company, said. “Our products are powered by science and enriched by nature to offer pain-relief solutions that are not only safe and family-friendly but innovative as well. PROcure is committed to bringing a smarter, safer approach to the first-aid aisle — and the fact that 40,000 consumers voted us the No. 1 product in pain relief is a testament to that approach. Our Epsom Salt Rub takes away the hassle of trying Epsom Salt (taking a bath) so anyone can experience pain relief on the go at a great value.”

In addition to the 2018 Product of the Year Award, PROcure earned a 2017 Parent Tested Parent Approved Seal for both its Epsom Salt Rub Gel and its new Hydrocortisone + Calendula Cream.

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