Prestige Brands combats 'super lice' with new Nix Ultra solution

TARRYTOWN, N.Y - Prestige Brands on Thursday announced the launch of Nix Ultra, which safely kills both traditional and "super lice" (lice resistant to traditional pesticides), as well as their eggs, and will not contribute to resistance like pesticides. 

 

"Years of exposure to treatment have given rise to head lice with genetic mutations that make lice resistant to standard OTC medications," stated Tanya Remer Altmann, Nix spokeswoman. "The Nix Ultra 2-in-1 system is effective against super lice. The combination of mineral oil and dimethicone provides optimal coating and coverage of both lice and hair, creating a slippery surface so lice and eggs, even those difficult to kill Super Lice, can be more easily removed by the Nix professional  comb."

 

The new Nix Ultra is non-toxic and pesticide-free solution retailing for a suggested price as high as $24.99.