Prestige Brands intros Clear Eyes Pure Relief, first preservative-free eye drop in multi-dose bottle

 

 

TARRYTOWN, N.Y. - On Monday Prestige Brands announced the introduction of Clear Eyes Pure Relief, the first preservative-free eye drop in a multi-dose bottle to hit shelves in the U.S. 

 

Clear Eyes Pure Relief will also be the focus of a new television advertisement with the voiceover of Vanessa Williams, long-time Clear Eyes spokesperson. "As an advocate for eye health I have always encouraged people to take simple steps to protect and take care of their eyes," Williams said. "There are clear benefits to using preservative-free eye drops, but I've always found the single-use vials to be inconvenient for me. I love that there is now a preservative-free eye drop option in a multi-use bottle, and an option specifically designed to relieve dry eyes."  

 

Clear Eyes Pure Relief introduces revolutionary technology in the eye-care category, with a built-in purifying filter in the tip of bottle to block bacteria so there is no need for preservatives in the formula. The filter is gas-permeable, allowing air into the bottle only to ensure the one-way flow of fluid during dispensing. The technology is fully microbiologically tested and there is no compromise in stability.

 

"Preservatives help keep bacteria out of an eye drop formula when in it's in the bottle, but don't serve any purpose when actually in the eye. For individuals with sensitive or reactive eyes, preservatives can potentially cause irritation with extended use – yet single-use vials are the only preservative-free option available today," stated Craig Rudner, senior brand manager. "We are really excited to offer Clear Eyes Pure Relief to our consumers, as there is currently an unmet need for preservative-free eye drops in multi-dose bottles."

 

Clear Eyes Pure Relief will be available in two varieties. Clear Eyes Pure Relief for Dry Eyes contains glycerin as the active ingredient to lubricate dry eyes, but is also formulated with sodium hyaluronate, a form of hyaluronic acid, for advanced comfort. Clear Eyes Pure Relief for Dry Eyes is a lubricant drop, also known as artificial tears, and does not contain any redness relievers. As with any artificial tears or lubricant drops, Clear Eyes Pure Relief for Dry Eyes can be used as often as needed to moisturize dry eyes and relieve associated irritations. 

 

And Clear Eyes Pure Relief Multi-Symptom delivers seven-symptom relief, for burning, itchy, dry, irritated, gritty, watery eyes, and most notably for redness as the product has an active redness reliever ingredient. As a result, it is directed to be used only up to 4 times daily.