ProBenefit probiotic chocolate launched in the United States

NEW YORK Barry Callebaut follows in Dannon's Activia footsteps, with the launch of his ProBenefit probiotic chocolate in the United States.

According to market research analyst Frost and Sullivan consumers are now more than ever turning to food as a means of staying healthy and bypassing expensive doctor visits. By adding health and wellness ingredients like probiotics, food manufactures are able to quickly and easily accommodate customer needs.

Jaime Scholl, marketing manager of food manufacturing for Callebaut North America told foodnavigator-USA.com: "The advertising and marketing push associated with the Activia product launch really provided a foundation for consumer education on what probiotics are and why they are beneficial."

The success of ProBenefit resides in whether American consumers will be able to accept chocolate as healthy.