Protein Sciences promotes Flublok influenza shot through social media


MERIDEN, Conn. - Protein Sciences is looking to drum up some brand recognition behind its flu shot with a new social media campaign - #ShowMeTheVial - featuring Flublok influenza vaccine.  

To promote awareness and healthy living, raise money for organizations supporting patients and encourage individuals to ask for Flublok, Protein Sciences will donate money to charity each time someone "shows them the Flublok vial."

In addition, participants will be entered to win a Fit & Healthy prize package that includes a new Fitbit Blaze.

"Flublok ambassadors are everywhere and we'd like to recognize the passion they show for our product," stated Manon Cox, president and CEO of Protein Sciences Corporation. "This is our way of giving back to them and to an important cause.  Many people still don't realize they have a choice in flu vaccines, and we hope this campaign will help educate people about Flublok."

How it works: social media users nationwide are asked to post a photograph of themselves receiving Flublok with the hashtag "#ShowMeTheVial" and/or "#FlublokProtected on Facebook, Twitter or Instagram.  For example, pictured above is Catherine Smith the Commissioner of the Connecticut Department of Economic and Community Development, which FluBlok Tweeted Oct. 11.

For each post, Protein Sciences will donate $1 to a health-based charity.  First up is the American Heart Association.  Participants will also have their name entered five times per post for a chance to win the prize package.  People can also be entered to win the prize package by sharing any #ShowMeTheVial or #FlublokProtected post on any of their social media channels; each share gets a person one entry into the prize drawing.  A winner will be named at the end of the flu season on April 30, 2017.


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