Purdue Products unveils reformulated line of laxatives

7/15/2009

STAMFORD, Conn. Purdue Products recently unveiled its reformulated line of Senokot branded laxatives — the tablets are not chemically processed and the primary ingredient is the deseeded pod of the senna plant.

“We’ve always been proud of the fact that Senokot Tablets are such a trusted laxative brand,” stated Charlene Bailey, director, product management, Purdue Products.  “But we’re really excited to give consumers something new – especially at a time when interest is so high in natural products.” The new Senokot Tablets will be available in pharmacies nationwide in early October. 

Purdue will support the introduction with a comprehensive media plan that includes national television advertising, retail account programs, coupons and rebates.  In addition, the contemporary design for the brand will stand out on-shelf while reinforcing  Senokot as a natural choice for today’s health-minded consumers.

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