Q&A: Sujanil’s Desai discusses combating super lice — naturally

Drug Store News spoke to Sujanil’s Ashish Desai about what differentiates the comapny’s Lice-Nil lice treatment from other brands on the market. 

Drug Store News: Tell us a little bit about Sujanil and its history.

Ashish Desai: For over 50 years Sujanil has been a leading manufacturer of Agrochemicals Pesticides , Household Insecticides, pest control and public health products. Established in 1966, the fast growing and dynamic company offers a comprehensive range of innovative products known for their quality, competitive price and sustainable technology.  Recently Sujanil launched Lice Nil in the United States



DSN: How is Sujanil’s latest product, Lice-Nil, different from the other brands that are currently on the market?

AD: Lice Nil, a first to market, oil based, all natural treatment proven 100% effective on all types of Lice…..including Super Lice.  Containing just three ingredients, Neem, coconut and tea tree oils Lice Nil provides a total Lice solution with one application.

DSN: Is all of the attention around Super Lice outbreaks being overblown — how big of a problem is it?

AD: Head lice are a centuries old nuisanc,e which continue to plague children regardless of socio economic, cultural and geographic circumstance … and the problem only seems to be getting worse. Over the years, lice have developed resistances to toxic pediculicides, which are the main ingredients in common OTC lice remedies. In fact, according to a recent study, at least 42 U.S. states have confirmed populations of super lice, which possess gene mutations that allow them to survive even the harshest chemical treatments.



DSN: Lice-Nil is made of all natural ingredients — why is that an important distinction?

AD: The primary ingredient in Lice-Nil, neem extract, is a vegetable oil pressed from the seeds and fruits of the Azadirachta indica tree. This powerful lice remedy is safe and all-natural. It works by encapsulating and suffocating the lice, and even penetrates the aeropyles — tiny openings — at the top of lice eggs. This blocks the oxygen flow to create carbon dioxide buildup and keeps the nits from forming any further. This results in a complete lice solution that gets rid of every louse and nit.

Lice-Nil outperforms traditional chemical lice treatments because it works in an entirely different way. Typical chemical treatments work by directing efforts to the louse’s nervous system, but this doesn’t have an effect on eggs because they haven’t developed nervous systems yet. This then leads to a stressful combing process to remove the nits from the hair. And chemical treatments have almost no effect on super lice, which are lice that have developed resistance to even the harshest chemical treatments



DSN: There are a lot of brands out there — what is Lice-Nil doing to break through the clutter to reach moms and healthcare professionals?

AD: In 2017, more than 100,000 samples of Lice Nil will be distributed to school nurses, healthcare professionals and pharmacists. And in 2018, Lice Nil will launch an omnichannel marketing program, which includes an extensive public relations outreach featuring Sherry Torkos, a pharmacist, author, certified fitness instructor and health enthusiast, who will appear in broadcasts, health and family segments, along with traditional print vehicles targeted at parents.  



DSN: What’s the bottom line — why do retailers need to make Lice-Nil a part of the mix in lice remedies?

AD: Today’s busy parents are increasingly looking for solutions that are chemical free, natural and gentle, without compromising efficacy and results.  These parents are well educated and very adept a using the Internet to find the right product to suit their lifestyle. If these products are not available on retailers’ shelves, these consumers will not hesitate to order online.