Queen V launches ‘That’s What V Said’ campaign

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Queen V launches ‘That’s What V Said’ campaign

Queen V, a female-empowered and gynecologist-approved feminine hygiene brand, has debuted a new campaign.

Titled “That’s What V Said,” the movement’s video was created in partnership with Doubleday & Cartwright, as part of the brand’s mission to further the company motto of vagina not being a dirty word, the Los Angeles-based company said.

Queen V, which was founded by 25-year-old CEO Lauren Steinberg, looked to define new terms for feminine health and wellness by taking the sexist “that’s what she said” joke, and turning it into a conversation about the vagina.

"We're thrilled to launch our new campaign to combat the traditional thinking behind feminine hygiene," Steinberg said. "This video has been a labor of love and we couldn't be happier with the final product. We hope that the message empowers women to take back the word vagina and join our re-vulva-lution."

As part of the campaign’s concept, it takes a new look into the world of the 1960s and the boundaries of traditional feminine care thinking and turns it on its head with modern messaging and satirical winks.

Products from Queen V are manufactured in FDA approved laboratories and includes items that are formulated to a 3.8 to 4.5 pH to match the body’s natural chemistry.

Shoppers can find the brand’s full SKU of products are multiple national retailers.