RB launches K-Y True Feel

NEW YORK - RB on Thursday launched the new K-Y True Feel, a premium silicone lubricant designed to elevate couples' sexual intimacy.

 

Unlike water-based lubricants, K-Y True Feel doesn't evaporate or absorb, heightening pleasure while helping couples feel closer with skin-on-skin touch. K-Y True Feel protects against discomfort with a long-lasting, natural feel that doesn't dry out over time, and is non-irritating.

 

"With new K-Y True Feel, we want to inspire couples to connect," stated Karen Chisholm, K-Y marketing director. "We strongly believe that all couples ... can create healthier and closer relationships when they combine better emotional intimacy with better sexual intimacy."

 

A supporter of the LGBT community, the brand is celebrating the launch of True Feel during Pride Month on June 12 when K-Y and OutCycling join together for the Fourth Annual NYC Pride Ride.

 

The NYC Pride Ride begins early Sunday, with hundreds of participants biking one of three distances on the roads of New York and New Jersey: 30, 60 and 100 miles. After the ride, cyclists celebrate at the Finish Line Festival on the banks of the Hudson River with barbeque, fun games and live entertainment.

 

Finish Line Festival attendees can enjoy music and snacks at the K-Y Lube Lounge, where they will learn more about new K-Y True Feel and snap photos in the K-Y photo booth. 

 

"The NYC Pride Ride is all about making healthy lifestyle choices, and a big part of that is sexual well-being," commented Graham Weinstein, co-founder of OutCycling. "We're excited to partner with K-Y to educate the community on sexual health and the importance of intimate relationships."

 

Additionally, the K-Y brand will be celebrating on the parade route at this year's Pride Parade on June 26. The brand will have a float, where True Feel samples will be on hand and distributed throughout the parade. The brand also has a True Feel "Lube Tube" installation at the 30th annual Dance on the Pier, where dancers can race down slides – one with water, one with K-Y True Feel – to experience the slick, natural glide of new K-Y True Feel.

 

K-Y True Feel is available in mass and drugstore locations as well as online at K-Y.com and Amazon.com with a standard retail price of $9.99 for 1.5 oz.