Skip to main content

RB launches KY Duration


PARSIPPANY, N.J. - Reckitt Benckiser on Monday introduced K-Y Duration Spray for Men, a new endurance enhancer for the sexual well-being category. According to RB, the majority of men want to last longer in bed (89%). However, most men don’t talk about the issue openly and instead resort to unconventional methods – such as using mental distractions like baseball – to avoid finishing too soon.

The new spray is formulated with lidocaine, which has been approved by the FDA as safe and effective.

“The K-Y brand is helping to bring couples intimately closer with the introduction of new K-Y Duration by opening up the conversation around premature ejaculation and helping to normalize it,” stated Karen Chisholm, K-Y marketing director. “If a man has ever wanted to last longer, he may have experienced PE. It is more common than one would think. In fact, more men experience PE than erectile dysfunction."


This ad will auto-close in 10 seconds