RB launches KY Duration

PARSIPPANY, N.J. - Reckitt Benckiser on Monday introduced K-Y Duration Spray for Men, a new endurance enhancer for the sexual well-being category. According to RB, the majority of men want to last longer in bed (89%). However, most men don’t talk about the issue openly and instead resort to unconventional methods – such as using mental distractions like baseball – to avoid finishing too soon.



The new spray is formulated with lidocaine, which has been approved by the FDA as safe and effective.



“The K-Y brand is helping to bring couples intimately closer with the introduction of new K-Y Duration by opening up the conversation around premature ejaculation and helping to normalize it,” stated Karen Chisholm, K-Y marketing director. “If a man has ever wanted to last longer, he may have experienced PE. It is more common than one would think. In fact, more men experience PE than erectile dysfunction."