Reckitt Benckiser acquires K-Y


SLOUGH, England — Reckitt Benckiser announced that it would acquire global rights to personal lubricant brand K-Y from Johnson & Johnson. The transaction is expected to close mid-2014.

K-Y started as a prescription medical device in 1917 before switching to the OTC category in 1980. K-Y will join Reckitt Benckiser brand Durex in the sexual wellness category.

Net sales of K-Y in 2013 totaled greater than $100 million. It is sold in more than 50 countries around the globe, with the United States, Canada and Brazil accounting for the top majority of 2013 sales.


This ad will auto-close in 10 seconds