RepHresh is expanding its product offerings. The Ewing, N.J.-based Church & Dwight brand is introducing RepHresh Cooling Relief Vaginal Anti-Itch Spray.
The unscented product is meant to relieve feminine itch and neutralize odor, providing relief on contact, the company said. The anti-itch spray is non-benzocaine and paraben-free, using hydrocortisone for a non-numbing itch relief. The bottle design makes it possible to spray in any orientation, even upside down.
"We added RepHresh Cooling Relief Vaginal Anti-Itch Spray to our line of RepHresh products in response to women expressing the need for an immediate on-the-go external spray to relieve itch, odor, and general discomfort," said Stephanie Berez, director of marketing for RepHresh. "Tried and tested by women, the cooling sensation felt soothing and stopped the itch right away. We hope to continue empowering women to feel confident and comfortable every day. The RepHresh brand is pleased to add this external 2-in-1 cooling spray to the existing product line-up.”
As part of the launch, RepHresh is offering a $2-off coupon for the product and other RepHresh products, including RepHresh Vaginal Gel, RepHresh Pro-B and Rephresh Clean Balance. The company noted that the anti-itch spray offers a 60% higher dollar ring than other sprays and wipes.
RepHresh Cooling Relief Vaginal Anti-Itch Spray will be available for retail distribution on April 1.