Rite Aid targets employers with new flu shot campaign

CAMP HILL, Pa. — Rite Aid is focusing its flu marketing efforts on employers and their human resource departments this year in an effort to exceed the company's administration of 3.2 million flu shots over the course of last year's flu season, according to a report in MediaPost published Tuesday. 

 

“We focused on the fact that you are really taking charge of your own wellness by protecting yourself from all the other people who don’t get flu shots," Bryan Hadlock, chief creative officer MARC USA, the agency that developed the new ad campaign, told MediaPost. "We used the office environment because it would resonate with so many people quickly and was equally compelling to both consumers and workplace decision makers.” 

 

According to the report, the campaign includes an ambassador program where Rite Aid coordinators will plan and implement onsite workplace flu clinics staffed by certified immunizing Rite Aid pharmacists. Rite Aid created a B2B website at www.shieldmyworkforce.com for employers to review. Rite Aid is also able to offer employers a voucher program, in which employees would receive a flu shot voucher to use at any Rite Aid pharmacy.