Rite Aid adds mobile text alerts option for Rx reminders

CAMP HILL, Pa. Rite Aid on Tuesday added automatic mobile text alerts to its opted-in contact options to notify patients when their prescriptions are ready, and for refill and pickup reminders. Patients now have the option to receive such messages by text, e-mail or automated phone call.

Customers who "opt in" to the pharmacy alerts system by signing up for the service online also can be notified if there are any issues encountered after they've dropped off their prescription.

"This new service greatly enhances our ability to communicate with our patients while using the communication methods they prefer," stated Robert Thompson, Rite Aid EVP pharmacy. "In addition to convenience, these alerts also help our patients stay current with their prescriptions and improve patient compliance in taking medications as prescribed."

To receive alerts, patients must have an online MyRiteAid.com account and complete the MyPharmacy online profile.

The addition of text messaging to Rite Aid's pharmacy alerts program is powered by Sybase 365, the company noted. “According to the Sybase 365 Global Consumer Acceptance and Usage Report released earlier this year, the study found that consumers are looking for more from their phones, with 70% reporting interest in additional mobile services,” said Marty Beard, Sybase 365 president.