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Rite Aid kicks off diabetes management campaign

9/27/2010

CAMP HILL, Pa. Rite Aid is supporting the American Diabetes Association by hosting diabetes management events in its stores nationwide in line with American Diabetes Month in November.

More than 4,700 Rite Aid stores now through Dec. 25 will offer free 20-page diabetes guides at the pharmacy counters, as well as Diabetes Solutions Days, offering customers free blood-glucose, cholesterol, blood-pressure screenings and body mass index readings. Additionally, Rite Aid is offering the American Diabetes Association's diabetes risk test online, and is offering Wellness+ customers the opportunity to earn 10 points when they take the test, in addition to $5 off their next purchase when they spend $30 on select diabetes products during the three-month campaign.

Rite Aid's focus on diabetes management is part of its year-long commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on such health-and-wellness topics as weight management, heart health, allergy awareness, skin care and oral care.

"There's a misconception that diabetes is life altering but not life threatening. Unfortunately, this isn't true. Diabetes doubles the risk of heart attack or stroke and kills more Americans each year than breast cancer and AIDS combined," said Robert Thompson, Rite Aid EVP pharmacy. "That's why it's so important for us to empower our patients and associates to help fight this devastating disease."

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