RockTape targets new patient populations with kinesiology tape

CAMPBELL, Calif. - RockTape on Tuesday introduced RockTapeRx, a new gentle kinesiology tape with the same stretch characteristics as RockTape's sport-focused kinesiology tapes.

 

"We've always been a performance-oriented brand," said Greg van den Dries, CEO of RockTape. "As we grew, it became clear we needed to offer the quality of RockTape to a whole new group of customers with special needs."

 

RockTapeRx's new gentle adhesive is ideal for special patient populations, including children, the elderly, those with neurological disorders, and women who are pregnant. It's also a great option for those with sensitive skin.

 

"Our medical practitioners have been demanding this product for quite some time," said Steve Capobianco, director of medical affairs for RockTape. 

 

RockTapeRx is launching exclusively in two-inch bulk rolls with five colors: red, black, beige, pink and blue.

 

RockTapeRx is available now through RockTape.com and medical distributors nationwide, the company noted.