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Sakar International enters wearable tech market


LAS VEGAS - Sakar International on Tuesday unveiled four new Vivitar branded fitness trackers at the 2015 International CES, expanding the company's line of health and wellness products into the wearable tech market.


Designed to make achieving health and fitness goals fun, simple and affordable, the new Bluetooth products combine fitness tracking, complete smartwatch functionality and heart rate monitoring into sleek, stylish bracelet-style devices. Each syncs to any Bluetooth smartphone or tablet to record fitness progress by pairing with any fitness app.


"Let's face it: getting and staying in shape is hard enough, and complicated technology that's a chore to use only makes it more difficult," stated Liza Abrams, VP of licensing with Sakar/Vivitar. "These new wearable Vivitar fitness trackers will never get in the way. They're extremely user-friendly and they look great too, which makes it much more likely that you'll incorporate fitness into your daily routine."


The new Vivitar fitness collection includes the Fitness Tracker wristwatch, the Fitness Smartwatch, the Activity Track Smartwatch  and the Fitness Pro Smartwatch.


The Vivitar fitness collection is expected to appear on retail stores in Q2 2015, with suggested retail ranging from $19.99 to $79.99. 


Vivitar is a provider of photographic, audio and optic devices and related accessories with a 75-year heritage of technology innovation and affordability. Building off the success of its Series-1 lenses and flashes, the company has steadily expanded its product portfolio to include cameras, camcorders, accessories, tablets and now wearables tailored to the needs of today's families.

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