Scratch and sniff Mentholatum Nighttime Vaporizing Rub to reach retail this fall

ORCHARD PARK, N.Y. — The Mentholatum Co. on Thursday announced the launch of Mentholatum Nighttime Vaporizing Rub, a chest rub specially formulated for nighttime use.

 

Mentholatum Nighttime Vaporizing Rub will be available at retailers this fall, just in time for the height of the cough and cold season. The suggested retail price is $6.99, and during its launch a $1 coupon will be included on each box, along with a Scratch and Sniff sticker, allowing consumers to experience the scent before purchase.

 

“We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” stated Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if we can improve the scent. Parents will find their children more willing to allow them to apply a chest rub with a more pleasant scent.”

 

Mentholatum Nighttime Vaporizing Rub will join Mentholatum Original Ointment and Mentholatum Cherry Vaporizing Rub for Kids to complement the Mentholatum product suite. “We are very excited to offer this to consumers,” said Jean Legros, VP of marketing and sales of Mentholatum US company. “This is our 125th year in business helping provide a healthier life for American families. We take our relationship with our customers very seriously — we will continue to innovate and bring them products that meet their needs.”