Slim Fast, Biggest Loser gain lead

Slim Fast and The Biggest Loser diets were identified as among the leading diets by U.S. News & World Report earlier this month. The ranking may reinvigorate sales across the Slim Fast franchise, which dropped to No. 11 across weight control liquids sold through food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 27 with $4.8 million in sales, according to SymphonyIRI Group. And while not necessarily associated with the Biggest Loser diet, Biggest Loser trainer Bob Harper’s signature diet aid tablet is on the rise with $1 million in sales, ranking No. 10 among diet aids.

The article above is part of the DSN Category Review Series. For the complete Diet/Weight Loss Sell-Through Report, including extensive charts, data and more analysis, click here.