Strong repurchase rate story helps Good Clean Love expand retail distribution
EUGENE, Ore. — In a testament to the growth of organics in the personal care sector, intimacy products manufacturer Good Clean Love, a one-time Kroger exclusive, has expanded distribution through more than 10,000 doors this year, including Target, Safeway, Food Lions, CVS, Rite-Aid, Whole Foods, Walmart and Publix.
There are a number of feel-good factors associated with the brand. In addition to sourcing organic ingredients, Good Clean Love claims it is the first lubricant company to offer cruelty-free alternatives to animal testing, which recently earned the company the PETA Compassionate Business Award.
Those are both contributing factors to the 25% repurchase rate, the company noted, which Good Clean Love compares to the 1.5% repurchase rate of competitive personal lubricants.