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To tackle the grime and grit of New York, Olika launches 2-in-1 sanitizer


NEW YORK – Olika on Thursday announced that Birdie – a two-in-one hand sanitizer containing a spray and dry wipes, has been launched into the New York City market.

New Yorkers can now re-stock their “flock” of Birdies along with supplements, snacks and personal care products at New York’s iconic grocery store Fairway Market.


“We’re thrilled to watch Birdie spread his wings both online and in stores,” stated Jessica Postiglione, CEO Olika. “Consumers deserve a beautiful product with better ingredients and the birth of Birdie was inspired by wanting to create something truly special in personal care. Why shouldn’t hand sanitizing be a fun and enjoyable experience?”


Called “The World’s Most Beautiful Hand Sanitizer,” by Fast Company, Birdie marries form and function to create a delightful consumer experience as a nature-inspired personal care solution.


Birdie contains the cleaning power of a hand sanitizing spray, which includes 20mL of soothing essential oils and nourishing aloe vera leaf juice, while housing (10) textured dry wipes to capture dirt and grime in the base. Complemented by the intrinsic beauty of minimalist Scandinavian design, the hand sanitizer spray from Olika offers both a unique and refreshing personal care experience.


Birdie boasts a simple signature fragrance with a sophisticated blend of aromatic notes inspired by nature, including aloe vera leaf juice and the essential oils of bergamot, lemon and spearmint.


Birdie retails online at $8.99 and is available in three colors — robin’s egg, charcoal and eggshell.



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