Theravent kicks off new ‘No Excuses’ ad campaign

PITTSBURGH, Pa. — Foundation Consumer Healthcare’s Theravent brand of anti-snoring strips is launching a new ad campaign telling consumers that they no longer have a good reason to keep them or their partner awake with their snoring. The “No Excuses” campaign is aimed at highlighting the strips’ efficacy and ease of use.

“We know snoring can lead to causing significant problems for many people both within their relationships and throughout their day,” Foundation Consumer Healthcare chief marketing officer Steve Howard said. “We wanted an advertising campaign that would speak to not only the people who snore, but also recognize the people they share a bed with and whose lifestyle is being negatively impacted. We’re excited that this new approach will also set ourselves apart in the industry and our hope is to wake up the snoring community and empower the 50 million people who suffer from snoring by letting them know Theravent offers a solution that’s so easy — there’s no excuse to keep snoring.”

The company worked with the VIA Agency to create the national radio and TV spots that are set to run throughout the fourth quarter.

“We’re thrilled to help Theravent create the next chapter of their brand as they roll out their first national campaign which takes a strategic approach towards addressing not just the people who snore but the people around them,” VIA CEO Leeann Leahy said. “In the creative, we chose to take a light-hearted approach and use humor to show the serious impact that snoring can have on a couple, but also paired it with a clear message that it can easily be solved.”