Timex introduces fashion-friendly activity tracker

MIDDLEBURY, Conn. - Popular watchmaker Timex is extending its brand into the wearables market with the launch of its Metropolitan+ analog activity tracking watch on Monday. This activity tracker blends the functionality of an activity tracking band with the look and feel of a traditional men's analog watch. It's the first product introduced in the brand's new "Connected Style Collection."

 

"In the fast-paced world we live in, today's active man works hard and plays hard, and he doesn't want to sacrifice style for technical features or vice versa," stated Shawn Lawson Cummings, CMO of Timex Group USA. "We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers."

 

The watch uses Bluetooth technology to connect to an app on a smartphone that tracks daily activity – including steps, distance and calories burned – with no charging required. 

 

The Metropolitan+ is available in two unique styles. One watch has a silver-tone case, a black dial with red accents and a textured leather strap, which retails for $125 on Timex.com. The other variation is offered in a box set and features a black case with a black dial and orange accents, and comes with interchangeable black silicone and orange nylon straps, which retails for $150.