Tribe’s CBD shots make a splash

Tribe CBD has rolled out two CBD shots that consumers have taken a shine to. The new products won a 2019 Best New Products Award from DSN sister publication Convenience Store News.

The award was based on ratings from a panel of consumers, who judged products on taste, value, convenience, healthfulness, ingredients, preparation requirements, appearance and packaging.

Denver-based Tribe’s Sleep Shot and Energy Shot both contain broad-spectrum CBD oil, which includes terpenes, flavonoids and various cannabinoids without THC. Each shot contains 20 mg of nano-emulsified broad-spectrum hemp CBD, which users often begin to feel after 45-to-60 minutes. The company’s nano-emulsification is what helps set it apart, company officials said.

“Our nano-emulsification makes the CBD oil particles smaller, so your body absorbs more CBD faster,” said Tribe founder and CEO Alec Rochford. “Most customers feel the effects in 10 minutes or less. This combined with our easy to carry CBD shots allow our customers to really experience CBD when they need it on the go.”

Tribe CBD currently is sold in stores across five states, as well as on the company’s website.