Upsher-Smith launches site devoted to dry skin management

MINNEAPOLIS Upsher-Smith Laboratories earlier this month launched a Web site devoted to the management of the dry skin associated with Keratosis Pilaris as part of a branding effort around the AmLactin family of moisturizers.

“The goal of littleredbumps.com is to educate people through an innovative creative approach about managing the dry skin associated with KP,” stated Mark Evenstad, president of Upsher-Smith. “The Web site features Laurie Rose also known as Miss Little Red Bumps, and is designed to entertain people who are searching for information about KP.”

As the virtual host of www.littleredbumps.com, Rose speaks to visitors with enticing information about KP in three vignettes.

“KP is not fun because it often raises its ugly head in a person's teens and twenties so this contemporary site will be informative and entertaining because of its upbeat messages and free music and video downloads,” stated Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. “I see lots of patients who are suffering from extremely dry skin associated with KP so the management tips I provide on the site will also be of practical value.”

The site also offers visitors coupons for the AmLactin family of moisturizers, including AmLactin, AmLactin XL and AmLactin Foot Cream Therapy.