Virgin Pulse launches wearable activity tracking device

FRAMINGHAM, Mass. — Virgin Pulse on Tuesday introduced Virgin Pulse Max, an engagement and activity tracking device, as well as a new mobile app, Virgin Pulse Mobile. Max directly integrates into the Virgin Pulse software platform, enabling users to create personalized challenges based on individual program goals and track activity such as daily steps, calories burned, distance covered and active minutes of exercise. 

Combining features like Bluetooth, unique “bump challenges” and employer branding capabilities, Max makes it easy and fun to create a culture of wellness across any organization by engaging and encouraging employees with personalized messages that nudge them to meet their specific program goals. Virgin Pulse is currently the only corporate wellness provider to offer its own proprietary device, the company stated.

The company also introduced a new mobile app Tuesday, Virgin Pulse Mobile. Users can now view their game dashboard and status, accept challenges from colleagues and friends and track self-entered activities like swimming. The new app offers full integration with the new Max device via Bluetooth.

Max is a sleek, black and water resistant device that can be worn in various places including the hip, neck and wrist. Virgin Pulse provides a hub of consumer-focused strategies and innovative tools that combine to drive real change across every aspect of life — including physical, emotional, social and financial health to improve an employee’s total quality of life. Max is the latest addition to Virgin Pulse’s suite of products.