Walgreens launches store-brand wearables device

 

 

DEERFIELD, Ill. — Walgreens on Tuesday announced the launch of its private label wearables device on YouTube. 

 

The new wearable smart watch will be marketed under its “Well at Walgreens” banner. 

 

The device can accept incoming calls and text messages, track steps, monitor sleep patterns and is automatically connected to Walgreens’ loyalty program Balance Rewards. Consumers earn 20 points for each mile walked using the device. 

 

According to a recent PwC’s Health Research Institute consumer survey, more than one-third of consumers are looking to purchase a smart watch (35%).