Wyeth buys ThermaCare from P&G

MADISON, N.J. Wyeth Consumer Healthcare on Tuesday announced it had acquired the ThermaCare brand from Procter & Gamble for an undisclosed sum.

“ThermaCare is a great brand and a strategic fit for our pain management franchise,” stated Cavan Redmond, president, Wyeth Consumer Healthcare. “We are excited about the brand’s growth potential. Millions of consumers have relied on ThermaCare for consistent, uniform heat to help them be as active as they want to be.”

The transaction is expected to close within the next few months.

According to Wyeth, ThermaCare fits the company’s strategy to accelerate growth through innovation, organic geographic growth and strategic acquisitions in the division’s base business, which includes pain management, respiratory, nutritional, gastrointestinal and topical products. ThermaCare will join the company’s pain franchise that includes Advil.

The heat wraps are manufactured in Albany, Ga. in a facility that will be maintained by Wyeth after the transaction closes.