Wyeth searching for new Centrum agency

MADISON, N.J. Wyeth has parted ways with its marketing account manager Thaler Group, which runs its $55 million marketing account for its Centrum line of vitamins, according to published reports.

“Kaplan Thaler will no longer be our Centrum agency of record going forward, and we’ve already begun a search for a new agency partner,” a spokeswoman for Wyeth said. She declined to comment on reasons for the split.

Along with the Centrum account, Wyeth could additionally hand a new agency duties for its Caltrate calcium supplement brand—on which it spent about $12 million in U.S. measured media last year, according to TNS Media Intelligence.