Zicam Cold Remedy Medicated Fruit Drops gives cold-fighters another choice

BRIDGEWATER, N.J. —  Zicam on Tuesday announced the national launch of Zicam Cold Remedy Medicated Fruit Drops, offered in an assortment of fruity flavors.



“Coming down with a cold is an unpleasant experience; in addition to dealing with symptoms, we can also feel more isolated and lonely,” stated M'lou Walker, CEO Zicam. “At Zicam, we are always looking for ways to show our consumers that we are there for them. We are passionate about helping people get back to feeling better, so they can enjoy time with their family and friends. With our new Medicated Fruit Drops, we hope to bring a delectable mix of flavor into cold shortening, while making a difference in people’s lives.”

 

Zicam Cold Remedy Medicated Fruit drops are non-drowsy and non-habit forming. The soft assorted fruit drops come in a mix of three distinct flavors: orange, lemon and cherry, and contain pectin, a premium gelling agent that helps prevent the product from melting and sticking together. Each container holds 25 fruit drops, and can be found at major retailers nationwide.

 

"We recognize that consumers are looking for more choices in form and flavor when in the cold aisle, so we are always innovating new ways to shorten colds,” said Lori Norian, vice president marketing at Zicam. "We care about those using our products and with our new Medicated Fruit Drops we aimed to create another delicious, yet unique, way to get better faster. Early results are showing that consumers agree.”