Pampers, Creative Therapy Consultants launch neonatal scholarships

Pampers is partnering with Creative Therapy Consultants to provide scholarships for neonatal nurses and therapists.

In order to honor World Prematurity Awareness Month, Pampers will fund scholarships for Neonatal Intensive Care Unit, or NICU professionals, to take the Neonatal Touch & Massage Certification, or NTMC, in cities across the nation.

“We owe it to babies and families to touch not just with our hands, but also with our hearts during every neonatal interaction,” Kara Ann Waitzman, OTR/L, CNT, NTMC, president, Creative Therapy Consultants and founder, Neonatal Touch & Massage Certification said. “Reportedly 95% of touch in the NICU is not intentionally comforting. This study led me to develop NTMC with a clear vision to reverse this for babies and families.”

NTMC is a one-of-a-kind certification for neonatal healthcare providers that was developed to help NICU babies, families and staff. It focuses on maximizing positive long-term development of the infant and giving families the opportunity and tools to bond with the infant, the company said.

“Designing products to meet the needs of babies is important, but that alone is not enough,” Andre Schulten, the vice president and general manager of baby care North America at Procter & Gamble, said. “Funding the NTMC scholarship series is our way of thanking the healthcare professionals who have invested in their own education to elevate care and optimize infant development during a vital growth stage.