Pampers Pure enriches diapers with shea butter

Pampers Pure is adding something new to its diapers to ensure the skin of little ones is protected.

The Cincinnati-based company announced that its products now contain a plant-based liner that has been enriched with shea butter that has been derived from the feat of the shea nut.

In addition, Pampers Pure products also are clinically proven hypoallergenic, do not contain chlorine bleaching or any allergens identified by the European Union as most likely to cause skin allergies, and contain an absorbent core, the company said.

“Pampers Pure diapers contain ingredients parents are passionate about and are free from the ones they aren’t,” Andre Schulten, P&G senior vice president, North America baby care said. “This is why Pampers Pure diapers are now enriched with shea butter, providing our best in class protection and outstanding skin care and dryness.”

Available in sizes N through 6, the new Pampers Pure diapers are now available online and at major retailers nationwide.