The Path to Purchase Institute — the leading source of brand marketing insights, intelligence, education and networking for the retail industry — will be bringing consumer product marketing and retailer leaders together live for the first time in two year this November.
Path to Purchase Live — slated for Nov. 1 to 3 at the Hyatt Regency Grand Cypress in Orlando, Fla. — will feature industry experts presenting new strategies for attendees that can be implemented now to drive sales as the country emerges from the pandemic and retailers address consumer behavior shaped by COVID-19.
"Path to Purchase Live will provide industry-leading educational and networking experiences to reconnect the community," said Eric Savitch, vice president and brand director of the Path to Purchase Institute. "It will be a great opportunity for the industry to share what they have learned about changes in shopper behavior over the past 18 months."
The emerging event program includes a keynote speaker delivering new insights into “How Will the World Shop Next?”--plus sessions on sustainability, driving purchases online and in-store, pandemic leadership lessons from Institute Hall of Fame inductees, facilitated roundtable discussions of critical industry issues, and a retail executive panel sharing what retailers want from brand partnerships.
Path to Purchase Live will also provide an educational Adult Beverage Marketing Forum, with a keynote session on navigating the new omnichannel landscape, an online and in-store spending mix best practices session, and a breakdown of delivery capabilities and strategies.
The event also will feature opportunities for agencies and solution providers to share case studies and research undertaken with brands and retailers. “Activation Stations” will allow these companies to showcase their capabilities.
Networking also will be a key part of the event, which will feature an opening night reception, breakfast and lunch gatherings, and the new Institute Omnishopper Awards dinner, followed by a celebration after-party.
Day two of the event will see brands, retailers, agencies and solutions providers will be presenting case studies of successful 2021 activations via the Creative Marketing Showcase. The event will conclude on day three with the presentation of original research, based on a survey of industry executives, that benchmarks spending by marketing activity — sizing up the overall market and exploring spending by tactics.
To register for the event, click here. All Access admission packages include meals, access to all education, networking events, receptions, attendee-only hotel room rates and key digital content that will enable attendees to better apply their learning even after the event is over.
For more information about event and partnership opportunities, contact Eric Savitch, [email protected]
The Path to Purchase Institute is a part of EnsembleIQ, parent company of Drug Store News.