People on the move … July 7

Important personnel changes you should know this week about BBI, Health Monitor Network and more.
Julianne Mobilian
Managing Editor
jmobilian

Drug Store News has rounded up all the retail pharmacy comings and goings to help keep you informed. Here are this week’s announcements.

bbi
From left to right: Amanda Orban, Dolapo Roberts-Voskuhl, Melissa Ayers
bbi
From left to right: Amanda Orban, Dolapo Roberts-Voskuhl, Melissa Ayers

BBI announces new brand-focused management structure 

Beauty by Imagination (BBI), a manufacturer of hair care brands including Wet Brush, Goody, Ouidad, Curls and Bio Ionic, is gearing up for its next phase of growth by creating new strategic teams led by three female vice presidents.

Newest to BBI is Dolapo Roberts-Voskuhl who will serve as vice president of brand strategy and growth of Bio Ionic and Curls. In this new role, Dolapo will be responsible for the general management of the Bio Ionic and Curls brands. Roberts joins BBI from L’Oréal USA where she led marketing and innovation for the face category on Maybelline NY’s emerging markets team. Prior to her tenure at L’Oréal, she worked at Estée Lauder on Tom Ford Beauty, Origins, Lab Series, and at GHD, excelling in various commercial and global marketing roles. 

Joining Roberts in this updated brand leadership structure are two BBI emerging leaders. Amanda Orban has been named vice president of brand strategy and growth at Goody and Ouidad, while Melissa Ayers assumes the same role overseeing Wet Brush and International. Orban, also a L’Oréal USA alumnus, joined BBI from Spinmaster in late 2022, while Ayers came to the company in February 2023 from J. R. Watkins where she led marketing and innovation. 

“We are thrilled to have three talented female leaders from varied business backgrounds driving growth for our iconic brands: Wet Brush, Goody, Ouidad, Curls and Bio Ionic. I am excited by their unique abilities and combined experiences and look forward to supporting these new “Brand Bosses” as they catalyze BBI’s next phase of commercial excellence and category-leading performance,” said Marina Binichis, BBI executive vice president. “Together, we will further BBI’s promise of The Beauty of Confidence for All. 

Healthcare communications company Health Monitor Network has announced the hiring of Kelli Vincent-Rodriguez as Senior Vice President for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients
Kelli Vincent-Rodriguez has been appointed to the role of Senior Vice President for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients.
Healthcare communications company Health Monitor Network has announced the hiring of Kelli Vincent-Rodriguez as Senior Vice President for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients
Kelli Vincent-Rodriguez has been appointed to the role of Senior Vice President for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients.

Kelli Vincent-Rodriguez joins Health Monitor Network

Healthcare communications company Health Monitor Network has announced the hiring of Kelli Vincent-Rodriguez as Senior Vice President for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients. In this new leadership role, Kelli will report to Augie Caruso, executive vice president of sales and key accounts, to position Health Monitor Network as a trusted partner to OTC/CPG brands as they strengthen their relationships with providers and patients.

Kelli will introduce, educate and recruit OTC/CPG brands to the power of Health Monitor Network’s omnichannel platform—200,000 physician office networks, 450,000 physicians, innovative digital screens, and more—to deliver trustworthy educational content at all points of care. 

“There is a tremendous opportunity for OTC brands to build trusted relationships with patients and their healthcare providers through content. Health Monitor Network is poised to facilitate these relationships,” explained Kelli. “I’m excited to bring my experience in consumer markets and pharmaceuticals together to help OTC brands build awareness and loyalty at the point of care.” 

“We’ve seen strong demand from OTC/CPG brands as they build true omnichannel marketing campaigns to better engage with healthcare practitioners,” said David Paragamian, CEO at Health Monitor Network. “Kelli will accelerate our goal of delivering brand-building solutions for OTC at critical moments and points of care, just as pharmaceutical brands have done with us for decades.” 

Kelli earned her undergraduate degree from Siena College and completed advanced graduate work at Harvard and George Washington University. She brings more than two decades of sales, marketing, and business development experience across OTC, CPG and pharmaceuticals. At L’Oréal, Kamedis Dermatology, and, most recently, Megalabs USA, she specialized in commercializing new OTC Brands in North America opening new revenue streams and channels—including retail, HCP professional, and e-commerce—leading to significant annual growth.

In 2018, she received Healthcare Businesswomen’s Leadership Excellence Award, and in 2019, she was honored as one of Drug Store News’ Top Women in Health Wellness & Beauty. She started her pharmaceutical career at Schering-Plough (now Merck). She currently serves on the Board of Directors for The Corporate Diwali, a global organization empowering female entrepreneurs, and Healthcare Businesswomen Association, a global professional association committed to furthering the advancement and impact of women in the healthcare business. 

mary rose burnham
Mary Rose Burnham, Ph.D., has been appointed Executive Vice President, Brand & Medical Strategy
mary rose burnham
Mary Rose Burnham, Ph.D., has been appointed Executive Vice President, Brand & Medical Strategy

Greater Than One appoints Mary Rose Burnham in newly created strategy position

Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham, Ph.D., has been appointed executive vice president of brand and medical atrategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s (www.greaterthanone.com) accounts to build better healthcare experiences for customers. Burnham will report directly to Elizabeth Apelles, CEO of Greater Than One.

“I’m extremely excited to be working with some amazing people here, including Elizabeth,” said Burnham. “The more I learned about Elizabeth, the more I wanted to work with and learn from her. The fact that the agency is independent also played a factor, as it will allow me to be part of developing and integrating a customized model that can be scaled up or down for each client.”

“My core competency is medical expertise,” said Burnham. “I understand science and data and how that can translate into amazing creative.”

“When we first had discussions with Mary Rose about joining the agency, she was immediately drawn to our track record of supporting rapid growth with practical innovation and high impact solutions,” said Apelles. “Her background in medicine is just the type of experience we need for her role as a member of our executive team and integrating our strategic approach to everything we do.”

According to Bindhu Gopalan, chief client officer of Greater Than One, Mary Rose’s role is key to the agency’s model. “Mary Rose combines a background in both medical and brand strategy which will be essential in our new business efforts along with allowing us to better scale with clients as they grow."

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