P&G debuts Microbran 24 antibacterial cleaning products

P&G debuts Microbran 24 antibacterial cleaning products

Procter & Gamble is looking to help consumers protect their surfaces against bacteria.

The company has launched its new line of antibacterial home sanitizing products — Microban 24.

“People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria,” Martin Hettich, VP North America home care at P&G said. “The antibacterial surface category hasn’t seen a true product innovation in a long time; we want to push beyond the status quo and offer families a new sanitizing product that keeps working around the clock. Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning.”

Looking to provide surfaces with a protective shield that kills bacteria for 24 hours, the line uses a unique multi-layer formula that forms wherever it is applied and allowed to air dry, the company said.

Available in three different forms —sanitizing spray, multi-purpose cleaner and bathroom cleaner —each comes in fresh scent and citrus scent.

Consumers can find Microban 24 at major retailers nationwide as well as online.