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AccentHealth launches eight new condition-specific TV networks

4/9/2012

NEW YORK — A health education television network is continuing to expand its condition-specific networks to include eight new offerings.


AccentHealth said that it will focus its attention on arthritis pain, chronic obstructive pulmonary disease, smoking cessation, gout, low testosterone, multiple dclerosis, osteoporosis and overactive bladder, in addition to its current lineup of networks. The digitally delivered content is designed to reach 173 millions of patients in doctors' waiting rooms each year, the company said. AccentHealth noted it features programming produced by CNN and co-hosted by Dr. Sanjay Gupta and Robin Meade.


Last May, AccentHealth rolled out nine condition-specific networks: diabetes, heart health, men's health, mental health, senior women's health, rheumatology, allergies, asthma and gastroesophageal reflux disease.


"Our platform is perfectly aligned with how clients in the health and wellness space have evolved in engaging specific consumer groups — more targeted, more customizable and more interactive opportunities," said Edith Hodkinson, president of AccentHealth's media division. "Our digital flexibility provides a direct and proven connection to distinct patient communities when and where they matter."

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