Ateb launches rebranded site, branding campaign

RALEIGH, N.C. — Ateb on Monday unveiled its first branding campaign, Driving Healthy Outcomes for Patients, Pharmacies and Payers, as part of its newly rebranded site, logo and social media presence. 

 

Ateb’s campaign features pharmacy partner testimonials on its website and lets visitors see all of the company’s offerings, with different sections for pharmacies, health plans, hospitals and health systems. 

 

“Driving healthy outcomes reflects our mission and benefits everyone,” Ateb president and CEO Frank Sheppard said. “We strongly believe pharmacy is the cornerstone to realize true savings in the new healthcare ecosystem.  By increasing patient engagement, pharmacies are able to offer differentiated levels of care based on the needs of their patients.”

 

Additionally it is working through its social media to education followes about issues and trends in the health care industry. 

 

“We are very excited about the new campaign and web site as these communication vehicles better represent our brand, our mission and our capabilities, as well as, the benefits we provide to our partners,” Ateb VP sales and marketing Debbie Sheppard said. “By increasing customer engagement through social media platforms, Ateb is well positioned to identify the needs of our customers so we may continue to offer 'best in class' service and solutions."