BlueCross/BlueShield of Oregon introduces new generics program

PORTLAND, Ore. Regence BlueCross BlueShield of Oregon has introduced a new program called Generics First Antidepressant Program, to help battle rising healthcare costs.

The program encourages the use of high-quality antidepressant generic medications. Since the company believes generics can meet the needs of most patients, brand-name drugs will require a prior authorization beginning in September. This though, does not necessarily mean that people already on brand-name medications will need a prior authorization.

Prices could result as follows, a 30-day supply of a generic could be $30 compared to a brand-name drug, which could cost $83. "These generics are a good value for members and are available without prior authorization," said David Clark, vice president of Medical Services and Pharmacy for Regence.